Applegate: 12 Days of Goodness

Client: Applegate
Role: Lead Video Editor + Motion Graphics

To support the brand’s seasonal partnership with Primal Kitchen, Kettle & Fire, Horizon, Justin’s, Bob’s Red Mill, and other category leaders, I edited an animated campaign themed around the “Twelve Days of Christmas.” The initiative highlighted a 12-day giveaway featuring key ingredients from collaborative recipes to drive engagement and brand affinity.