Client: 7Eleven
Agency: Safari Sunday Role: Lead Video Editor
As sports-car meetups began organically forming at 7-Eleven locations during the COVID-19 shutdown, the brand initiated a global campaign to recognize and engage this growing community. I was brought on to produce a flagship video illustrating the global relevance of car culture and its connection to the brand experience. The deliverable has continued to shape 7-Eleven’s social content strategy, now reflected in the strong presence of car-culture storytelling on its Instagram platform.
