Fear Originals Manifesto: A Case Study

Client: Lee Jeans
Agency: Pretty Awesome
Role: Associate Video Editor
I developed a strategic, high-impact mood reel for the brand’s annual product review, aligning the creative narrative with the year’s theme celebrating makers, mavericks, doers, and misfits. Leveraging curated legacy commercial assets, I crafted a cohesive and immersive visual storyboard that highlighted top-performing products while distilling the company’s creative identity for the year.